New 2019 Ford Edge Titanium Elite

 

Ford is adding a new ‘Titanium Elite’ appearance package to its new 2019 Edge line-up, offering supreme style with full body color sides, a more premium rear skid plate and unique 20-inch wheels.

  

The company’s marketing this move primarily at high-trim series buyers and women. According to Ford’s marketing data, they’ve sold over 1.3 million units of the Edge since its introduction in 2006. The Edge also just enjoyed its best sales year, with 142,603 vehicles sold in 2017. Out of those sales, people are turning more toward the higher trim levels when they decide to purchase. Ford has seen an 8 percent sales jump over the past four years of their Edge Titanium and Sport trims.

Women comprise nearly half of Edge sales (48 percent), compared to the brand average of 34 percent. That’s second only to the Escape, where women comprise 53 percent of sales. As the company moves to secure even bigger sales momentum, they’ve turned to this new appearance package as a way to entice buyers toward the premium end of the Edge lineup.

The 2019 Edge goes on sale late this summer; pricing is still pending.